xCentric Thoughts

Welcome to xCentric Thoughts — our blog where we share our occasionally eccentric thoughts on messaging, design and software development.

Personalization and the Loss of Shared Experiences

Personalization, according to Wikipedia, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction,...

Stories matter – let us help you tell yours

Stories are important. We know this because it is our lived experience. But why do they matter? The most thoughtful answer I have encountered is contained in "Why humans run the world" -- an amazing TED talk by Yuval Noah Harari. Here is a summary compiled from...

We Are xCentric

A messaging, design and development firm based in Dallas. We build systems that tell stories, solve problems, and deliver designed experiences.

Contact us to learn how we can help.