We hold it true that <apps> are things

Endowed with life and breath and wings.

And that we send them forth to fill

The world with good <experiences> or ill.

The app is the canvas

Great apps solve problems, deliver designed experiences and connect users to your larger, shared story.

Our solutions include message-first Applications and Websites that help you connect with users, and grow your business.

We hold it true that <apps> are things

Endowed with life and breath and wings.

And that we send them forth to fill

The world with good <experiences> or ill.

The app is the canvas

Great apps are canvas for solving problems, delivering designed experiences and connecting users to your larger, shared story.

Our solutions include message-first Applications and Websites that help you connect with users, and grow your business.

>> Message-Centric

Messaging is central to designed experiences. Our Design for eXperience (DfX) process Design For Experience converges expectation and utility, helps you to achieve product-market fit and transforms your ideas into apps with wings.

MESSAGING

Strategic Messaging articulates and connects each user with the larger story, sets expectations, differentiates, and makes competition irrelevant.

DESIGN

Our design approach encompasses presentation functional requirements, non-functional requirements, and desired system behaviors.

DEVELOPMENT

Agile Development achieves product-market fit through incremental messaging, functionality, and ux improvement.

USABILITY

Usability cannot be tacked-on — it must be designed and built-in, then validated and refined through user testing and feedback.

>> User-Centric

Designing and developing an app is only half the job. Achieving awareness and conversion objectives requires Client and User focused efforts to launch, promote and guide to proficiency.

LAUNCH

Best practice product launch activities encompass both app deployment to production, and support personnel training and readiness for expected and unexpected events.

PROMOTION

Let us help you present your app to your target audience, build awareness and achieve your launch objectives — whether you are launching internally or to market.

ON-BOARDING

Effective user on-boarding is not an afterthought, it is designed-into the app — from first-launch wizards, to contextual help, automatic exception-reporting, and simple user feedback.

>> Experience-Centric

Good design is making something intelligible and memorable.

Great design is making something memorable and meaningful.

Dieter Rams

Technology has the potential to delight; but often disappoints. The xCentric message-first approach is unusual; but purpose-built to transform your good idea into a great app that delivers memorable and meaningful Client and User experiences:

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Design for eXperience (DfX)

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Launch for Success

Iterate to product-market fit

What our customers say

Knomadix

“Thank you xCentric. Your contribution to moving Knomadix forward is greatly appreciated. We are better thanks to your strategic message development, website that tells our story well, and integrated analytics and lead management tools that assist our sales efforts.”

Ramesh-Balan-Knomadix

Ramesh Balan | CEO

ProQuality Solutions

“Wow. Where do I start? The Team at xCentric delivered big for ProQuality — beginning with an extraordinary strategic messaging engagement .. then driving everything home with a website that finally tells the ProQuality story. We are partners for life.” RW-Holleman-ProQuality-Solutions

R.W. Holleman | CEO

CISOWorks Cybersecurity

“The xCentric team are wizards. They helped us to really focus on what makes our Cyber Security Firm different. Then they quickly crafted and delivered a website that perfectly expresses who we are and helps us with integrated marketing and lead generation tools.” Paul-SundarSingh-SundarSingh-CyberSecurity

Paul SundarSingh | CEO

Our Team

We are artists and storytellers who view apps as canvas.
We believe great apps solve problems while connecting users to a larger, shared story.
Our mission is to deliver both.

Stephen Perkins

Stephen Perkins

Messaging Principal

Artist. Sculptor. Software Industry Expert.

Sirichat Virojphan

Sirichat Virojphan

Design Principal

Architect. Designer. UX Champion.

Donovan Dillon

Donovan Dillon

Development Principal

Strategist. Planner. Technology Architect.

xCentric Solutions

Primary Offerings

MVP Apps

Transform your idea into a Minimum Viable Product — messaging, design, development, usability testing and launch — in as little as 30 days.

Business Builder Website

Take your business to the next level with high-impact business website solutions that address big business challenges at a small business price.

Website Add-ons

Lead Builder

Turn your Business Builder website into a lead machine. Lead Builder drives sales with managed content marketing & lead generation features.

SMB ERP

Up your ops game with an SMB ERP — Professional enterprise resource planning (ERP) tools to help manage customers, projects, people and finances.

eCommerce

Take your business online or improve your current online digital and physical goods storefront with the Business Builder eCommerce module.

Quote Builder

Automate and accelerate your sales with a custom online Quote Builder — an add-on to Business Builder Websites or existing WordPress websites.

Get xCentric

Let us help you tell your story, solve problems and deliver memorable experiences with an MVP Application or Business Builder Website solution.

© The App Is The Canvas

Site messaging inspired by “Secret Thoughts” by Ella Wheeler Wilcox.