>>We hold it true that <apps> are things …
We view apps — websites, web apps, native and hybrid desktop and mobile apps — as canvas for interactive stories. Great apps deliver designed experiences that fulfill user expectations while connecting each user to a larger organizing story.
>> Endowed with life and breath and wings
Our Design for eXperience (DfX) process employs iterative messaging, design, development, and usability techniques to achieve product-market fit — transforming your ideas into apps with wings.
Strategic Messaging articulates and connects each user with the larger story, sets expectations, differentiates, and makes competition irrelevant.
>> And that we send them forth to fill
Developing and deploying an app is only half the job — success requires properly launching your app, promoting it to achieve desired awareness and conversion objectives, and guiding users to proficiency.
Best practice product launch activities encompass both app deployment to production, and support personnel training and readiness for expected and unexpected events.
Let us help you launch your app to your target audience, build awareness and achieve your launch objectives — whether you are launching internally or to market.
Effective user on-boarding is not an afterthought, it is designed-into the app — from first-launch wizards, to contextual help, automatic exception-reporting, and simple user feedback.
>> The world with good <experiences> or ill.
Good design is making something intelligible and memorable.
Great design is making something memorable and meaningful.
The xCentric way can transform your good idea into a great app that delivers memorable and meaningful experiences:
Design for eXperience (DfX)
Launch for Success
Iterate to product-market fit
What our customers say
Ramesh Balan | CEO
R.W. Holleman | CEO
Paul SundarSingh | CEO
We are artists and storytellers who view apps as canvas.
We believe great apps solve problems while connecting users to a larger, shared story.
Our mission is to deliver both.
Artist. Sculptor. Software Industry Expert.
Architect. Designer. UX Champion.
Strategist. Planner. Technology Architect.
Transform your idea into a Minimum Viable Product — messaging, design, development, usability testing and launch — in as little as 30 days.
Business Builder Website
Take your business to the next level with high-impact business website solutions that address big business challenges at a small business price.
Turn your Business Builder website into a lead machine. Lead Builder drives sales with managed content marketing lead generation features.
Enterprise Resource Planning
Professional enterprise resource planning (ERP) can help you manage your customers, projects, people and finances. Up your game with our SMB ERP.
Take your business online or improve your current online digital and physical goods storefront with the Business Builder eCommerce module.
Automate and accelerate your sales with a custom online Quote Builder — an add-on to Business Builder Websites or existing WordPress websites.
We would be honored to help you tell your story, solve problems and deliver memorable experiences.
© The App Is The Canvas
Site messaging inspired by “Secret Thoughts” by Ella Wheeler Wilcox.